art direction, motion graphics
Bold yet approachable vibes. The objective of this video asset is quickly explain the LEAD THE WAY program and the reward opportunities. Primarily for current consultants, the call to action after watching the video is to log on to the app to set goals and set their reward preferences.
The look and feel of this video can be summarized as :
— Video will be hybrid sizzle + explainer. Mix of text, graphics, images & videos.
— Professional voice over artist to narrate the script
— Upbeat percussion based music to accompany the VO and graphics
— Color scheme matches program colors
style frames
Lead the Way - Riviera Maya, Mexico