motion graphics, art direction
To commemorate Rodan + Fields’ 15th anniversary, a dynamic homepage banner was created to spotlight the brand’s legacy of results-driven skincare and breakthrough innovation. The animation showcased key haircare visuals, the RF Tri-Energy Complex, and product performance through shimmering, celebratory storytelling.
Before-and-after transformations, flowing hair motion, and glowing textures were designed to align with the brand’s clean, premium aesthetic while delivering a festive tone. Animated elements such as sparkles, particles, and kinetic typography were used to create a seamless, scroll-activated experience that reflected the vibrancy and energy of the milestone campaign.
Tools Used
Adobe After Effects, Adobe Premiere Pro, Photoshop, Illustrator
Impact
Delivered a visually striking homepage animation that introduced the R+F Haircare line while celebrating the brand’s 15-year milestone.
Helped drive awareness and traffic during the anniversary campaign window through engaging visuals tailored to both desktop and mobile.
Maintained brand consistency while elevating the look with modern, high-gloss motion graphics and a festive tone.