motion graphics, art direction
Keratin Complex – Express Color & Smoothing Launch Video
I partnered with Keratin Complex to create a dynamic product launch video introducing their 2-in-1 Express Color & Smoothing System. I handled everything from storyboarding to final animation, including type-driven visuals, scientific ingredient animation, and format adaptation for both 16x9 and 9x16. The final piece highlights the product’s key benefits in a fast-paced, engaging format tailored for digital and social channels.