motion graphics, art direction

Overview

Led creative direction and full production of a fast-turnaround launch video introducing Keratin Complex’s new 2-in-1 Express Color & Smoothing System. I handled concept development, storyboarding, and final animation—crafting a science-driven visual narrative using bold typography, ingredient animations, and a sleek branded look. Delivered 16:9 and 9:16 formats optimized for social, with music and production assets sourced and executed independently.

Tools Used

After Effects · Illustrator · Premiere Pro · Figma

Impact

Delivered core brand video with minimal revisions
Built adaptable format structure to enable vertical cuts and future use cases
Helped Keratin Complex quickly translate a technical innovation into a market-ready asset for social and digital rollouts