💡 Overview
CircleCI launched “Chunk,” a new build container offering aimed at simplifying development workflows. I collaborated across brand, growth, and events teams to lead motion design, editing, and creative execution for a broad campaign rollout that included the hero launch video, ABM templates, branded motion assets, event visuals, and out-of-home display ads. The campaign balanced sharp storytelling with scalable templates and clean, developer-friendly visuals that aligned with CircleCI’s product-first brand.
🛠️ Tools Used
Adobe After Effects, Premiere Pro, Illustrator, Figma, Canva
📈 Impact
Supported a major product launch with fast-turn, high-visibility deliverables
Enabled modular scaling through motion templates and editable assets
Delivered across 400+ placements: digital screens, social, booth displays, and internal presentations
Helped unify brand storytelling across product, growth, and event touchpoints
Key Campaign Deliverables
“This is Chunk” Launch Video
A 60-second brand video introducing the product to developers and engineering leads. Edited and animated to feel premium, clear, and fast-moving—with an emphasis on key benefits.
→ Motion design, art direction, typography, sound design, and editing
ABM Canva Template
Created a flexible 16:9 motion template in Canva, allowing the Growth team to generate personalized videos for specific accounts.
→ Built for localization, scalability, and ease-of-use by non-designers
Branded Motion Assets
Produced animated logo treatments, lower-thirds, transitions, and intro/outro elements used in various campaign placements.
→ Designed for reuse across social ads, marketing decks, and executive presentations
AWS re:Invent Booth Graphics
Designed widescreen booth transition graphics optimized for 32:9 ultra-wide displays at AWS re:Invent.
→ Created bold, seamless animations to enhance physical event presence
Digital Out-of-Home Campaign
Delivered a suite of 8–15s looping motion assets for rideshare toppers, airport panels, and event venues during re:Invent and GitHub Universe.
→ Designed for quick readability, sound-off play, and strong visual hierarchy
Editable Canva Assets
Produced additional visual templates for social and internal use, enabling brand teams to stay agile without compromising motion quality.
→ Optimized for cross-functional use and rapid updates
Coming Soon: Social Cutdowns
Shorter social versions of the “This is Chunk” video are currently in progress to support paid media and organic promotion across platforms.