art direction, motion graphics

I led art direction and motion design for a bold yet approachable explainer video introducing LEAD THE WAY — Rodan + Fields’ incentive program for active consultants. The goal was to create a fast-moving, engaging asset that clearly outlined the program’s structure, reward opportunities, and next steps, with a strong visual CTA driving consultants to log into the app to set goals and preferences.

This piece balanced clarity and energy: part explainer, part sizzle. I developed the visual approach to reflect the program’s vibrant identity, combining on-brand color schemes, rhythmic motion, and dynamic typography. The final video blended graphics, photography, live-action clips, voiceover, and music into a cohesive, consultant-facing message.

Tools Used

After Effects · Premiere Pro · Illustrator · Frame.io

Impact

Delivered a polished, motivating explainer video used in consultant training and onboarding
Clarified program mechanics through a hybrid of animation, narration, and branded visuals
Strengthened consultant engagement with clear next steps and in-app CTA
Reinforced the visual identity of the LEAD THE WAY initiative with a scalable motion system

style frames

Lead the Way - Riviera Maya, Mexico