motion graphics, art direction, video editing
Overview
I worked with the in-house creative and social teams at Pottery Barn Kids to produce a series of short-form videos for their Fall 2024 and Holiday campaigns. These edits included new product highlights, seasonal reels, and BTS content for social media and paid placements. I managed everything from edit structure and pacing to branded type treatments and content swaps across multiple aspect ratios. Projects were fast-turn, feedback-driven, and required a strong understanding of PBK’s tone and audience.
Tools Used
Premiere Pro · After Effects · Illustrator · Frame.io · Google Drive
Impact
Delivered multi-format edits (9:16, 1:1, 16:9) for organic and paid use across IG, YouTube, and internal rollout
Successfully executed 10+ unique video deliverables across Fall and Holiday 2024
Streamlined revisions through close collaboration with PBK’s creative, social, and e-comm teams
Helped maintain brand consistency across Kids and Baby product categories with social-ready, high-impact visuals
Provided fully self-managed production with fast turnaround and minimal oversight