motion design/art direction

🎁 Customer Loyalty Program Overview – Motion Graphics Video

I created a motion graphics video for Rodan + Fields to promote the updated PC Perks program—a loyalty subscription offering exclusive benefits to customers. The video simplified a complex set of perks into a clear, compelling visual story for both Consultants and potential Preferred Customers.

Using clean design, animated icons, and branded color palettes, the video highlighted key benefits like 10% off, free shipping, flexible subscriptions, personalized skincare guidance, and the “Perks Present” reward.

Tools Used:

After Effects · Illustrator · Photoshop · Premiere Pro

Impact:

Supported the launch of a rebranded subscription program
Helped Consultants onboard new customers through clear program messaging
Increased engagement by translating perks into digestible visuals for digital and email campaigns