motion design, art direction, video editing
overview
I led the concept, edit, and animation for a detailed how-to video launching the Multi-Acid Enzyme Peel. The goal was to transform technical skincare information into an engaging, easy-to-follow visual tutorial for both customers and internal consultants.
I owned the full post-production process — including motion graphics, on-screen text animation, and visual storytelling — while maintaining the brand’s clean, elevated aesthetic. Working cross-functionally with Brand, L&D, and Education teams, I ensured the messaging was accurate, training-focused, and visually aligned with R+F’s product marketing strategy.
Tools Used
After Effects · Premiere Pro · Illustrator · Frame.io
Impact
Delivered a launch-ready product video for use across PDP, email, and organic social
Helped visualize complex skincare language in an engaging, digestible way
Maintained brand voice across typography, motion, and timing
Supported a seamless handoff with layered, editable final files for future adaptations