Paid Media & Social Campaigns
I craft high-performing paid ads that combine thoughtful storytelling with polished motion design and seamless editing. My work for Rodan + Fields and Pottery Barn included art direction, motion graphics, and video editing for social and digital ad campaigns.
For Rodan + Fields, I developed motion-driven product launches and seasonal promotions, transforming step-by-step tutorials into engaging demo videos optimized for multiple placements, including Instagram, Facebook, and YouTube.
For Pottery Barn, I supported paid social campaigns for Teen and Kids with creative concepts, short-form videos, and ad variations tailored to different formats like Reels, TikTok, and carousel ads.
From initial concepting to final delivery, I focus on creating ads that not only capture attention but also drive measurable performance, such as higher engagement rates and improved video completions. My process involves understanding brand goals, designing with platform best practices in mind, and delivering polished assets ready for cross-channel campaigns.