Paid Media & Social Campaigns
I design high-performing paid media content that blends strategic art direction with polished motion design and editing. Across tech, beauty, and lifestyle brands, I’ve helped shape campaigns that perform across social and digital platforms.
CircleCI
As part of the “Introducing Chunk” launch, I led motion direction, design, and editing for a fast-paced 15-second paid ad targeting developers and engineering leaders. The creative leaned into dynamic gradients, AI-inspired elements, and bold typography to hint at CircleCI’s evolving brand—optimized for silent playback and multiple placements including YouTube and LinkedIn.
Rodan + Fields
I produced a range of motion-driven campaign assets for paid and organic distribution, including step-by-step product demos, seasonal promotions, and launch videos. Each piece was tailored for placements like Instagram Reels, Facebook, and YouTube, balancing storytelling and conversion goals.
Pottery Barn Kids & Teen
From BTS videos to trend-forward Reels, I supported campaign rollouts with creative concepts, short-form edits, and platform-specific variations for Meta, TikTok, and Pinterest. These videos were optimized for mobile viewing and attention retention.