motion design / art direction
LTW Milestone 6 Hype Video
Created to energize and motivate Rodan + Fields Consultants, this video reframes Milestone 6 not just as a reward—but as a career milestone worth celebrating.
The video uses bold typography, kinetic animation, and candid Consultant footage to highlight everything achievers receive: VIP seating, luxury gifts, backstage meet-and-greets, and a walk across the mainstage. It brings to life both the tangible perks and the intangible moments—celebration, camaraderie, and personal pride.
Tools Used
After Effects · Premiere Pro · Illustrator
Impact
Helped shift Consultant perception of the reward from “just a trip” to a milestone achievement
Supported engagement goals for the LTW incentive program
Used across internal channels and social to promote Convention registration and milestone goal setting