art direction, motion graphics
Live with R+F – Webcast Branding Package
For this special Rodan + Fields livestream event, I designed a refreshed motion graphics package that aligned with the company’s global brand update. The goal was to elevate the visual identity of the webcast while reinforcing key messaging pillars: Activate, Empower, Inspire, Celebrate, and Belief.
The package included a countdown opener, animated show intro, seamless transitions, speaker frames (1–5 person layouts), lower-thirds, and an outro — all designed to deliver a polished, on-brand broadcast experience.
Circular motifs, radiant gradients, and soft movement were used to keep the tone fresh, inviting, and flexible across live and pre-recorded segments.
Tools Used:
Adobe After Effects, Illustrator, Photoshop
Impact:
Strengthened brand presence across live events, increased production polish, and enabled a consistent viewer experience across multiple episodes and event themes.
Let me know if you'd like a headline variant for the site nav or homepage grid.
